Are you trying to figure out an effective Etsy email marketing strategy for your customers but you’re stuck because you can’t add them directly to your email list? Well, you’re gonna want to read on because I’m sharing with you the strategy you need to use so you can build up that list with your Etsy shop.
Email marketing is one of the best ways to build a loyal fan base of customers who will come back again in the future.
So many Etsy sellers don’t take advantage of this because they just don’t know how or that they even can.
This guide is going to lead you through the exact steps you need to take to set up the process and let it cycle returning customers back to your shop for you.
So What is Email Marketing Anyway?
Email marketing is a powerful email-based market strategy. Its sole purpose is to:
- Turn shop visitors into paying customers
- Increase long-term profits
- Build relationships with your customers
- Promote your products and services
- Build awareness of your brand
Email is known to be one of the best ways to increase profits for product-based businesses so that makes it a vital part of your handmade shop.
What are the Benefits?
There are numerous benefits to email marketing for handmade businesses.
High Return on Investment
Did you know that Litmus states that the ROI on email marketing is 38:1? That means that for every $1 spent, a business gets $38 back. That’s pretty good and you can even maximize that.
Communicating with your customers is crucial for repeat business. You already know they are interested in your products. You can target your communications to speak directly to their needs and wants. This further increases the chance of repeat buyers.
You Actually Own Your Email List
In the event that the worse happens and your Etsy shop gets suspended or taken down, your email list is yours to keep. No one can take it from you. This list is the lifeblood of your business.
Are You Actually Allowed To Email Your Etsy Customers?
Etsy’s rules do not allow us to add customers’ emails directly to our email list. However, there are ways you can encourage your customers to sign up. How? It’s called direct messages on Etsy and messages via their order receipts.
Let me explain the process.
Creating A Lead Magnet
As an Etsy seller, you can create a valuable free gift that your customers just can’t resist. It needs to be something tailored to help them with a pain point. Think about your customer base and your niche. What would your customers need that will help them through something they struggle with? What can you create that will be good at solving a problem for them? It needs to be something they would be willing to exchange their email for in order to get it.
This thing you will give them in exchange for their email is called a lead magnet. It’s a marketing tool that businesses use to build up a list of email subscribers.
What are the Features of an Awesome Lead Magnet
- It improves People’s Lives
- Has Value
- Can be quickly received and easy to consume
- Relevant to Your Customers
So what are some lead magnet ideas for your Etsy email marketing lead magnet?
It could be a product guide or a VIP coupon code. Remember, your lead magnet needs to be something that benefits your customers.
Sign Up for an Email Marketing Service
You need an email marketing service in order to get started. The provider you choose needs to provide good deliverability, be easy for you to use and understand and offer pricing that you can afford. I suggest checking out the free trials many of them offer so you can determine which is best for your handmade business.
Providers like Constant Contact and ConvertKit are some that many Etsy sellers use.
How to Send Lead Magnets to Customers
If you are giving your customers a free shipping code, coupon code, or other text-based lead magnets, all you need to do is include it in the automatic email to your subscribers when they sign up.
Lead magnet files like PDFs can be attached to automatic messages. If that is not possible then upload it to Google Drive and send them a download link.
Another important part of Etsy email marketing is creating subject lines that get the click
Write subject lines for your emails that will entice your customers and make them want to learn more. Use Emojis because they are fun and lighthearted ways to draw customers in.
Use a sense of urgency. For example, if you’re running a sale use lines that say 3 days left or ending soon. Just don’t use it too often or your customers will tend to start ignoring it.
Shorter subject lines are better than longer ones. Make them short and to the point.
Make your subject lines a question.
Asking people questions often makes them curious and they’ll click on the email to find out more.
Email marketing is good for announcing promotions and new products, especially for Black Friday and other holiday sales.
Always include product photos, selling points, and a link to your Etsy shop.
Emphasize the sense of urgency for sales and deadline-oriented promotions. Give them a time limit. If you want them to click a link, make it obvious and tell them… click here to find out more. Don’t include your social media because it will just distract them.
Well, that’s a wrap on Etsy email marketing. I hope you can put this advice to good use for your marketing strategy.